Behavioral AI For Brands
Poll data is full of depth and insight, but it becomes obsolete quickly and takes months to produce. New research also shows that poll responses, even a benchmark net promoter score, doesn't reflect what people actually do in real life.
Social listening is immediate, but provides relatively vague information about how a brand is being mentioned online. Keyword-based social listening tools are unable to identify cohorts of promoters and detractors, or find recurring themes in negative comments to better inform your business decisions.
It's time for a new measurement tool that combines the speed of social listening with the depth of polling, but with the participation of 100% real-world people who are actually interacting with your brand.
Introducing the CPS (Community Promoter Score). The first benchmark measurement of real-time brand social engagement comparable by company, brand, industry – or the internet at large.