Measure reality
not just intent
Unlock the insights hidden within your user-generated content (UGC).
Learn more about what your community thinks.
Spectrum Labs built Contextual AI to keep billions of users safe by parsing the content and context of online interactions. Our natural language AI detects positive and negative behaviors (not just keywords) in real time, at scale, and across any language.
Now, Contextual AI is available to help brands identify their online promoters and detractors based on real-world behavior – not polling data.
Your user content is a gold mine of untapped insight. For the first time, you can now see the signals within the noise and learn what your customers really think.
Identify Customers Who Are Disappointed
Know which customers are about to churn.
Social media can have thousands of mentions of your brand every day. Most are neutral, some are positive, and others negative.
But what if you could identify the small minority of voices who are current customers and have just been disappointed by your brand? Those same customers usually are considering a move to a competitor at that moment – what if you could focus your customer service efforts on addressing their concerns?
Behavioral AI helps you target your efforts where you can make the biggest impact – for your customers and your company.
“Acquiring a new customer is 5 to 25 times more expensive than retaining an existing one."
API access for immediate insight
Using webhooks and APIs, you can access analytics about your brand, products, customers, and competitors that you've never seen before.
All Community Promoter Scores are provided in comparison to the Spectrum UGC Index, the only benchmark index of positive/healthy to negative/toxic user-generated content across major internet platforms, games, dating, and social apps.
