Bad Actors. They are a tiny portion of your community but absorb most of your time. Spectrum's studies have shown that 1% of users are responsible for 80% of harmful behaviors.
Let's change that.
In this master class, Tara Brannigan, Director of Player Experience at Behaviour Interactive, and Brittany Galvan, Director of Trust, Safety & Support at YouNow teach you how to identify the different kinds of bad actors faster and manage them more efficiently.
A few key takeaways from the master class:
- People don't read your community guidelines so it's important to integrate constant reminders into your platform such as on game loading screens
- When dealing with VIPs/Influencers, remember that your community is watching to see how you're going to react
- Have internal trust and safety alignment with marketing and account managers to protect your brand image as you respond to online toxicity
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