This episode of The Brief originally aired on March 16, 2020. You can watch the live recording on YouTube.
Did you know that people tend to remember ~95% of a video message, but only about 10% of a written message? (That’s mostly because our brains are better and faster at processing visual content.) What if you add in the fact that you can talk up to six times faster than you can type?
Statistics like these may inspire you to rethink how much time and energy you’re investing into email and text-based communications. The recent rise of instantly shareable video gives people a better option for communication, with less time invested and better clarity and comprehension.
Instant video messaging platform Loom is doing exactly that. Their platform enables you to capture your screen, voice, and face and instantly share your video in less time than it would take to type an email. With more people than ever being forced to work remotely as a result of COVID-19, the demand for user-friendly communication platforms like Loom has never been greater. How are instant video messaging platforms like Loom prioritizing trust and safety measures that will keep their users safe and protected from toxic online behaviors?
On Episode 7 of The Brief, we talk to Vinay Hiremath, Cofounder and Head of Engineering at Loom to find out more about how his company is making trust and safety a priority.
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