Driving positive user experiences for
Boost user retention and revenue with
Facilitate positive user interactions on your platform to drive retention, growth, and average revenue per user (ARPU).
Built from one of the most robust data vaults in the AI space, Amplify is the first-ever AI solution that improves user experience without changing your platform’s existing design, interface, or mechanics.
By driving positive interactions between users for a better experience, Amplify boosts key performance indicators (KPIs) such as:
- New user retention
- First-time engagement
- 1-4 week retention and engagement
- Average revenue per user (ARPU)
- Overall community growth
What makes Amplify better?
Amplify enables moderation teams to facilitate healthy interactions on their platform to create a more positive user experience.
Data Vault
Spectrum Labs is the only AI company with a data vault that catalogs healthy behavior, which trains our solutions to detect positive interactions and proactively promote them in online communities.
A/B Testing
Boost user retention by testing which types of interactions work best for driving positive user interactions and increasing KPIs.
Customization
Create user cohorts based on your own configured attributes to see which users are driving the most retention and engagement on your platform, and incentivize them to continue doing so.
360° Analytics
Get a complete picture of user behavior on your platform (Good and bad!) to see what's working well and which specific areas need improvement.
With Amplify, you can gain unprecedented insight into your community in order to increase user retention, engagement, revenue, and create an all-around healthier and more enjoyable online platform.
Data Vault
Proactively detect healthy online behaviors.
Spectrum Labs' data vault is the world’s largest data set specifically built for training AI to detect both positive and negative behaviors in online communities.
Amplify's Contextual AI is continuously learning from our vault of user-generated content (UGC) to identify healthy behavior and incentivize positive user interactions.
Amplify Behavior Library
Acknowledging & Encourage
Behaviors that contribute to reducing social exclusion and strengthening social relationships.
Teaching & Inviting
Behaviors associated with teaching and inviting other users to participate.
Rapport
Identifies the process by which users build an emotional connection.
SPAM
Detect repetitive content and/or attempts to lead other users off the platform.
Spectrum Labs helps solve the problem of finding a reliable tool for content moderation that generates accurate results. By using Spectrum, we effectively manage the content flowing through our platforms and promote healthy behaviors.
User Interaction A/B Testing
Learn which user interactions work best for your platform.
Your users’ first experiences on your platform have a major impact on retention and growth numbers. In fact, new users with positive first-time visits are 6x more likely to return.
To make the best possible first impression, Amplify uses Contextual AI to identify your platform’s most reputable users and pair them with new visitors. Then, via A/B testing, it determines which pairings are most beneficial for your KPIs.
“A 5% increase in user retention can boost profits from 25%-95% depending on industry.”
Customizable User Cohorts
Segment users based on behaviors and impact.
Leveraging a massive data vault from some of the world’s largest gaming, social media, dating, and messaging apps, Amplify’s Contextual AI accurately identifies both toxic and healthy behaviors.
Amplify then scores and segments users into custom cohorts to determine which user behaviors drive more engagement and retention — so you can optimize your platform by finding and activating users who create the most value.
“Acquiring a new customer is 5 to 25 times more expensive than retaining an existing one.”
360° Analytics
Get a full picture of user behavior on your platform to manage brand experience.
Amplify is the only solution that offers comprehensive analytics of how user behavior (both good and bad) impacts your platform’s KPIs for engagement, retention, and overall experience.
With 360° analytics, you can quantify the actual brand experience of your community and determine how to improve your platform.
“79% of consumers say UGC highly impacts their purchasing decisions.”
Spam & Scams
SPAM is a multi-billion dollar AI-driven business. Spectrum Labs keeps you ahead.
Spam is not like other toxic content; it’s a global business with employees and IT infrastructure built to divert your traffic and hijack your platform and brand. Companies that try to build their own solutions are quickly overwhelmed simply because they can’t commit the time and resources required to out-iterate spammers.
By leveraging one of the largest data vaults in the world, Spectrum Labs' AI spam solutions continuously innovate and iterate to protect your brand and customers, as well as stop off-platform transactions that are eroding your business.
“Our research showed just 0.1% of users created 54% of all spam content on a global social platform.”
CUSTOM CONFIGURED ACTIONING
Rewarding your most reputable users
How do you incentivize healthy behavior on your platform?
Spectrum Labs assigns a reputation score to your community’s users based on their positive and negative behavior. Through automated actioning based on the metrics you choose, your highest-rated users can be rewarded with perks like platform credits, in-game merch, and guild leadership roles.
The result is a more deliberate and effective way to encourage healthy community behavior.
How it Works
Drive Retention Through Positive Users
Easy API, decisioning, and webhooks
Implementing Spectrum Labs' solutions is easy through our well-documented API and webhooks, which require only minimal engineering resources to get up and running.
Our API comes with a real-time decision framework where you can configure complex business rules around the actions taken when a prompt or output is in violation of your policy. The API response will return a determination of the detected behavior and the action to be taken on it within 20 milliseconds.
Additionally, our event-based action framework allows you to set complex rules and fire off a webhook once those rules are met, allowing for complex workflows.
Spectrum Labs prides itself on its first-class customer support. Our clients are provided with a dedicated solutions consultant who works closely with your organization from day one to help oversee the implementation phase.
Our complete solution
Detecting healthy online behaviors is just the start.
Our platform includes everything you need to achieve your key Trust & Safety objectives and the analytics tools to show a 360° view of the health of your community so you can quantify the effectiveness of your teams’ efforts.
Community assessment
Get visibility into what's really happening in your community, along with ideas for improvement.
Easy-to-implement API
Streamlined setup ensures fast time-to-value with minimal maintenance.
Enterprise scale and speed
Big data infrastructure handles any volume of user-generated content in milliseconds.
Dedicated customer success
Our trust & safety, technical, and data experts are here to help you achieve your goals.