Spectrum Labs uses contextual A.I. to detect and remove toxic behaviors from online platforms, increasing user retention and engagement.
Now, we've harnessed that same contextual A.I. to bring you our new Healthy Behaviors solution to identify and encourage your most helpful and positive users so you can continue to shape better user experiences.
Why encourage healthy behaviors?
Incentivizing healthy interactions helps cultivate a more enjoyable community experience, which has positive effects on user engagement, user retention, and overall company revenue. Users with a positive first-time experience are 6x more likely to return.
Our Healthy Behaviors A.I. gives you a proactive approach to content moderation.
How does it work?
Spectrum Labs' Healthy Behavior A.I. uses content and context to match new users with positive community members and A/B-tests interactions with different types of users, so you can retain more first-time visitors and optimize overall user engagement.
Examples of healthy behavior and positive contributions can include:
Teaching and mentoring new players on a gaming platform.
Building rapport by sharing mutual feelings.
Empathizing with or encouraging peers in a chat community.
After you've decided what to recognize as healthy behavior on your platform, you can organize users based on their behavior patterns to get a better view of your community. From there, you can incentivize neutral users to follow positive users and engage in similar behavior to create a more beneficial experience for everyone.
Platforms that implement a healthy behaviors solution see higher rates of user retention and engagement, which subsequently leads to higher average revenue per user (ARPU).
Healthy behavior isn't just good for community – it's also good for business.
How to get started
Spectrum Labs' Healthy Behaviors A.I. can be added as a standalone product to your current content moderation stack, or our team can provide a 360° solution for your platform to detect both toxic and healthy behaviors.